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PostHeaderIcon Intuit’s New Look

Intuit is quietly re-branding with a new logo design.

The Duct Tape Marketing guy likes it.

The guys at The Inquirer don’t.

Under Consideration’s “Brand New” column is still on the fence, but the column is old so maybe they’ve made up their mind? I mostly added this one because it was the first place the old and new logos side by side so people could compare for themselves.

I will say, it’s a logo. The thinner lettering is a little less imposing to me, and while the case changes bug me a little, it’s a logo and they don’t have to follow the same grammar rules the rest of us do.

Share your thoughts.

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