Archive for July, 2010
Years ago, at an IVAA conference, Beth Quick Andrews gave a talk that she opened with “What would you do if you were brave?”. It was a powerful question for me at the time. I chewed my lip a bit and wrote down “Grow OffAssist beyond just myself.” It had been something I was considering, but was like my ‘pie in the sky’ and I was terrified – more terrified than standing at the top of 50 story building, but she asked so I answered. Man, who knew what would become of that? Wow.
I ask myself that question each year when I’m reviewing my own business plans. Largely, though, I decide that I’m not that brave yet and just pretend that question doesn’t exist. BUT it always does make me think. I mean, what’s next? If you don’t take a leap, personally or professionally, then nothing happens, right?
Today, I attended an eWomen event with Mark Fox speaking to us about Word of Mouth marketing. I’ll give you three guesses (and the first two don’t count) what he put up on the projector? Yeah. “What would you do if you were brave?” I saw that and literally heard “well crap” in my head. Why do people keep asking me that every 5 years or so? *laughing*
The thing is, I know exactly what I would if I were brave, but I’m also the main (and currently) sole breadwinner in the family. It’s a bit too big of a risk for me to bite off right this very moment. BUT, I’m already doing things that make me feel brave. Just going to any networking event is a big step for me. I, generally, feel uncomfortable at those things and never know what to say or do. I also am attending toastmasters (which, um… I promised to do nearly two years ago!). Those are smaller steps to the bigger thing I would do if I’m brave.
Mark did, however, make me think… what crazy thing can I do to continue the fabulous (no really, my clients really are my best piece of advertising) word of mouth I already have? In a service business, that’s a little more difficult to do and being in bookkeeping makes it a little weirder. It was good food for thought.
So, the big brave thing? Not quite ready to share that. No, it’s not becoming a coach or speaker or anything like that. Who knows, maybe I’ll share it eventually, maybe that can be brave in and of itself?
What would YOU do if you were brave? You don’t have to answer, but really think about it. And be honest because it can be a fabulous business tool. That one question can change your life. Trust me. Be brave and jump when you’re ready. It’s so worth it.