Linking Strategies for Your Web Presence
Links to your site from other sites can help to bring new traffic to your web pages. Also, Google and other major search engines consider the number of incoming links to your website as an important factor in ranking, so more links will help you rank higher in the search engines. Google uses a 10-point scale called PageRank to indicate the quantity and quality of incoming links. Links from popular information hubs will help your site rank higher than those from low traffic sites.
1. Key Directories. A link from a directory will help your ranking -- and get you traffic. Be sure to list your site in the free Open Directory Project . This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important. But don't be impatient and resubmit or you'll go to the end of the queue.
Other directories to consider might be About.com and Business.com.
2. Industry Sites and Specialized Directories. Some directories focus on particular industries, such as education or finance. You probably belong to various trade associations that feature member sites. Ask for a link. Even if you have to pay something for a link, it may help boost your PageRank. Beware of directories that solicit you for "upgraded listings." Unless a directory is widely used in your field, your premium ad won't help -- but the link itself will help boost your PageRank and hence your search engine ranking.
3. Reciprocal Links. Find complementary websites and request a reciprocal link to your site (especially to your free service, if you offer one). Develop an out-of-the way page where you put links to other sites -- so you don't send people out the back door as fast as you bring them in the front door. Your best results will be from sites that get a similar amount of traffic to your site.
4. Write Articles for Others. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "viral" approach that can produce hundreds of links to your site over time.
5. Blog, Blog, Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site's PageRank.
For ideas on what the Blog about, please see our past articles.
1. Key Directories. A link from a directory will help your ranking -- and get you traffic. Be sure to list your site in the free Open Directory Project . This hierarchical directory provides content feeds to all the major search engines. Plus it provides a link to your site from an information hub that Google deems important. But don't be impatient and resubmit or you'll go to the end of the queue.
Other directories to consider might be About.com and Business.com.
2. Industry Sites and Specialized Directories. Some directories focus on particular industries, such as education or finance. You probably belong to various trade associations that feature member sites. Ask for a link. Even if you have to pay something for a link, it may help boost your PageRank. Beware of directories that solicit you for "upgraded listings." Unless a directory is widely used in your field, your premium ad won't help -- but the link itself will help boost your PageRank and hence your search engine ranking.
3. Reciprocal Links. Find complementary websites and request a reciprocal link to your site (especially to your free service, if you offer one). Develop an out-of-the way page where you put links to other sites -- so you don't send people out the back door as fast as you bring them in the front door. Your best results will be from sites that get a similar amount of traffic to your site.
4. Write Articles for Others. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their e-mail newsletters or their websites. Just ask that a link to your website and a one-line description of what you offer be included with the article. This is an effective "viral" approach that can produce hundreds of links to your site over time.
5. Blog, Blog, Blog. Want links to your site? Begin a business blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site's PageRank.
For ideas on what the Blog about, please see our past articles.
posted by Tom at 1:28 PM
1 Comments:
Thank you for some good information to learn from.
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