Life in the e-Fast Lane
You have four seconds to sell me on your product - go!
This is the message a recent survey is sending to etailers everywhere. The survey gathered information from 1, 058 online shoppers and one of the things they all agreed on, newbie and veteran online shopper alike, is that loading time is crucial to their decision making process. When they decide which website to spend with, if you want it to be you, your page had better load in four seconds.
I, personally, am willing to wait the 8 seconds that WAS the cut-off a few years, provided that the ADS do not load faster than the content or the images. I am a bit outside the norm with this view, but what's new?
Online shoppers want fast loading times, easy to understand and navigate sites, especially in the registration and checkout areas, and if they don't get them they are highly unlikely to give you a second chance.
With the vital-to-retail holiday shopping season about to start, maybe it's time to get out a stop watch and go to a public terminal, somewhere your site is not already cached, and clock your speed. Good luck!
For the whole scoop, register with Akamai, the company who commissioned the survey, and they'll send you a copy of the results. Check out the abbreviated results in an internetnews.com article here.
This is the message a recent survey is sending to etailers everywhere. The survey gathered information from 1, 058 online shoppers and one of the things they all agreed on, newbie and veteran online shopper alike, is that loading time is crucial to their decision making process. When they decide which website to spend with, if you want it to be you, your page had better load in four seconds.
I, personally, am willing to wait the 8 seconds that WAS the cut-off a few years, provided that the ADS do not load faster than the content or the images. I am a bit outside the norm with this view, but what's new?
Online shoppers want fast loading times, easy to understand and navigate sites, especially in the registration and checkout areas, and if they don't get them they are highly unlikely to give you a second chance.
With the vital-to-retail holiday shopping season about to start, maybe it's time to get out a stop watch and go to a public terminal, somewhere your site is not already cached, and clock your speed. Good luck!
For the whole scoop, register with Akamai, the company who commissioned the survey, and they'll send you a copy of the results. Check out the abbreviated results in an internetnews.com article here.
posted by Dy at 6:25 AM
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