(on)lining Up!
Hilton hotels announced last week that they anticipate a record 2.5 billion dollars in revenue for 2006 from bookings through their proprietary websites. This is up from $709 million in 2000. Bookings made through one of the Hilton sites (including all their individual brands, not merely Hilton) make up 17% of their revenue, while reservations from third-party online travel portals make up a mere 3% a number has not changed in years.
The biggest thing Hilton has done is to increase the amount and type of information directly available to planners and consumers through their sites. One of the effects has been the elimination of the need, for some groups, to go through the sales office at the property. More convenience for customers, right? Sure. And a lot more profit for the hotel--no one tries to negotiate with the computer the way they do with a salesperson. I don't work for Hilton, never have, but I've been in hotel sales and catering and I'd be willing to bet dollars to doughnuts that small group revenue has gone up thanks to their e-Vents program.
Find Hilton's press release here.
To check out e-Vents for yourself, click here.
The biggest thing Hilton has done is to increase the amount and type of information directly available to planners and consumers through their sites. One of the effects has been the elimination of the need, for some groups, to go through the sales office at the property. More convenience for customers, right? Sure. And a lot more profit for the hotel--no one tries to negotiate with the computer the way they do with a salesperson. I don't work for Hilton, never have, but I've been in hotel sales and catering and I'd be willing to bet dollars to doughnuts that small group revenue has gone up thanks to their e-Vents program.
Find Hilton's press release here.
To check out e-Vents for yourself, click here.
posted by Dy at 6:33 AM
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