Selling Sales

Do you hate the sales portion of your business? Be honest. You either love it or you hate it, with sales there isn't really much middle ground (with the possible exception of inside sales).

Why do so many of us hate sales?

Probably because our definition of sales is faulty. Allan Boress, author of multiple marketing books, among them, "The I-Hate-Selling Book", has a great article on accoutingweb talking about what selling is--and what it isn't.

Check it out here.