Americans Like It Online
So says the Deloitte and Touche's 2nd edition "State of the New Media Democracy" survey--taken a mere 8 months after the first one.
For a short version, check out the articles about the survey results found at mediabuyerplanner.com and the Washington Post's online portal.
For the straight dope from D&T, read the article on their site here.
This gist of it is that Americans are more wired, both via computers and the mobile web, and are seeking out more entertainment on the web, not just info. It also claims that people are more tolerant of online ads than other types of ads.
I question the results simply because it was an online survey. I could be wrong, but it seems like conducting a survey of online activity only online will naturally skew the results in favor of new media. But, what do I know?
For a short version, check out the articles about the survey results found at mediabuyerplanner.com and the Washington Post's online portal.
For the straight dope from D&T, read the article on their site here.
This gist of it is that Americans are more wired, both via computers and the mobile web, and are seeking out more entertainment on the web, not just info. It also claims that people are more tolerant of online ads than other types of ads.
I question the results simply because it was an online survey. I could be wrong, but it seems like conducting a survey of online activity only online will naturally skew the results in favor of new media. But, what do I know?
posted by Dy at 3:55 PM
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